Apple Is Opening Up Its Technology at Just the Right Time

"I think you will see us open up more in the future," Apple CEO Tim Cook said the AllThingsD D11 conference in 2013. Now, roughly three years later, we have the clearest picture yet of what a more open Apple looks like. During its Worldwide Developers Conference on June 13, Apple announced a slew of changes to some of its apps and services that allow them to work with third parties. Siri, iMessage, Apple Maps, and the Phone app are among the Apple services that developers will be able to tap into. This means iPhone owners will be able to do things like call an Uber through Siri, order food without leaving the Messages app, and make reservations in Apple Maps.