Council Post: Harnessing The Power Of AI In The Insurance Sector

The insurance industry has undergone significant changes over the years. The integration of advanced technologies such as artificial intelligence (AI) has paved the way for further evolution, offering improved efficiency, reduced costs and enhanced customer experience. Various AI applications are currently in use in the insurance industry, ranging from underwriting to claims processing. AI can help insurers evaluate risk more accurately by analyzing large amounts of data such as historical claims data, credit scores and social media activity--thereby enabling insurers to offer personalized coverage to customers and price policies more accurately. It can also aid in detecting and preventing fraud by analyzing data patterns and identifying suspicious activity, which can help insurers save money by reducing the number of fraudulent claims they pay out.