Hyundai Le Fil Rouge concept previews design and IoT future

Hyundai may have its Genesis brand for its luxury aspirations, but the new Le Fil Rouge concept car suggests the automaker's designers aren't quite ready to give up the high-end market yet. Revealed at the Geneva Motor Show 2018 today, the sizable sedan is billed as a vision not only of Hyundai's design language for its next generation of cars, but how it sees artificial intelligence and other technology in automotive developing. The outside is a huge, silver teardrop, all curvaceous lines with a few crisp creases along the way. Hyundai calls it "Sensuous Sportiness" and it's all about bringing together elements of architecture with technology. "The goal is to create an aesthetic bond throughout the future range," Hyundai insists, claiming that its customers choose the automaker's cars because of design first and foremost.