Chanel's New Lipscanner Technology Is Proof That Virtual Reality Beauty Testing Is Here to Stay

AI, AR, VR, or any form of virtual reality, isn't a new concept within the beauty industry, but it certainly is a remarkable one. Virtual reality has always stirred a web of speculation and curiosity amongst tech-savvy enthusiasts, and whether the enriching digital-based experience was put to the test by mass brands like Nike and IKEA, or luxury fashion houses such as Gucci and Louis Vuitton, augmented reality is the once-niche concept that is turning traditional ways of shopping and experiencing products into a revolutionary trend. It isn't surprising that the pandemic has helped accelerate the digital innovation in the beauty space. With retail shops temporarily closing their doors around the world, consumers have been driven online to fuel their beauty needs. To help make the online shopping experience easier, retailers are using AI technology -- and it's working.