AI working with Sales and Marketing by Nikolaus Kimla - SalesPOP!

It is Sales & Marketing Alignment month on SalesPOP! So continuing our series on artificial intelligence, let's now take a look at AI and how it fits in with Sales & Marketing Alignment. As we know by evaluating the current state of Sales & Marketing Alignment, it is still a major challenge to get these two groups working in unity. Yet in today it's vital that they do–if only because in today's digital marketplace it's getting more and more difficult to tell where exactly Marketing ends and Sales begins. Although there are clear opinions on the subject, we have never totally solved the question of lead generation being specifically a Marketing or a Sales activity.