How Machine Learning is Reinventing Digital Marketing?

Big data collected from customer behaviour from all strata of the Internet has added valuable information to improve sales force and customer services. With the analytical power of Machine Learning, the mass of data can be transformed into thin causalities. For example, the Artificial Intelligence algorithms are able to review the complexity of Big Data and simplify the client's information through accurate analysis of the buying journey. Since its first public use in the late 1990s, Machine Learning continues to be discussed. AlphaGo, a computer program developed by Google DeepMind in London to play the board game Go, represents one of the most notable examples of deep learning; that is to say a machine now is able to independently analyze the amounts of data with extremely high performance.