IBM Watson: Style and Substance

IBM Watson, the distributed natural language processing platform, isn't the only advanced system available, but it's the highest-profile and arguably the most sophisticated. It's also important to recognize how shrewdly Watson is being marketed. Even before Watson was Watson, IBM was adept at generating publicity for its futuristic computing activities. Most famously, Big Blue beat world chess champion Garry Kasparov in 1997. Four years later, Watson, in a form far more rudimentary than today's commercialized version, beat Ken Jennings, the human Jeopardy!