Marketo Expands Content Marketing Toolbox

Marketing software provider Marketo has gained new predictive scoring and content marketing features, thanks to two new integrations announced Monday. Marketo email marketers can now deliver quality content in a shorter period of time because of the company's partnership with Radius, a predictive marketing platform, and NewsCred, a content marketing solution. Marketo marketers now benefit from Radius' new predictive scoring program that ranks inbound leads by interest and likelihood of conversion. The SaaS solution is now integrated with Marketo's Engagement Marketing Platform, allowing marketers to segment marketing communication to prioritize prospects that are most likely to result in a sales victory. Additional features include segmentation based on ideal customer profiles, firmographics, social presence and trigger events such as indications to purchase.