The impact of voice-activated virtual assistants on retail

Prior to that, Siri made adding an event to your calendar or quickly looking up the weather as easy as a simple push of a button on your smart phone. At what point does "Siri, tell me the weather" or "Alexa, play music" become "I'll have a cheeseburger and fries" or "What aisle can I find the peanut butter on?" or "Does this shirt come in small"? As we move away from assistants who perform simple automated tasks, 2017 has the potential to turn voice assistant technology into a virtual customer service functionality. The convergence of chatbots and virtual voice assistants has the potential to completely change the retail experience. For years, we have heard rumors about quick service retail (or QSR) replacing humans with touch screen tablets.