Sears Uses IBM Watson to Bring Artificial Intelligence to Tire Shopping

Sears wants to use artificial intelligence to help to shop for your next tire. Sears Auto Center announced the pilot launch of its Digital Tire Journey, a web app that uses IBM Watson Natural Language Classifier service to help customers find the best tires that fit their needs. Hoffman Estates-based Sears says that beyond a vehicle's make and model, customers need tires that are built for their everyday routines, and its new AI-powered site is designed to make the shopping experience more efficient. Rather than using a drop down menu with available selections, Sears' Digital Tire Journey provides tire recommendations based on a customers answer to certain questions. The program asks questions like: "When it comes to tires, what's most important to you?"