From automation to opacity: Overcoming marketers' AI anxieties - Digiday

Artificial intelligence is revolutionizing businesses across industries. More than half of the executives surveyed in a 2017 PwC report said that AI solutions were already increasing their companies' productivity. As usual, marketers are at the forefront, embracing AI at a particularly rapid pace. But while any new resource can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. Many marketers fear that onboarding AI will fundamentally change the way they do business, and not completely for the better.