Why marketers must prioritise success in AI, philanthropy and B2B

Roughly 170,000 people descended on San Francisco this week to attend Dreamforce, an annual conference hosted by cloud computing company Salesforce. We round up the themes that dominated the on-site conversations. The biggest theme of the week was artificial intelligence (AI), not least because Salesforce unveiled its new'Einstein' product during the event, which has predictive capabilities and looks to bring AI technology to brand campaigns. But the technology also dominated conversations held away from the keynote sessions. Bob Stutz, chief analytics officer of'data visualisation engine' Wave Analytics, certainly seems convinced of its uses.