We may have seen the future of TV news this week, and we like it
USA TODAY's Jefferson Graham asks people about getting their news on Snapchat. We've been watching the NBC News Stay Tuned newscast, which is tailored for the young people who use Snapchat, and it's quite different from the NBC Nightly News we've been watching on network TV for years. This is a good thing. Savannah Sellers is the co-host of NBC's new Stay Tuned news show for Snapchat (Photo: Snapchat) If we want to get the next generation watching news, this could be the way to do it. Hire two young hosts, put them in hip attire, use language that assumes you know very little ("O.J. Simpson became famous for pushing yards on a football field") have fast-moving graphics, quick cuts and split screens, eliminate lengthy sound bites and tell young folks the essence of the story.
Jul-22-2017, 14:50:02 GMT
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