How AI will increase your search ROI - Inside Retail

Your on-site search bar is one of the most popular ways for customers to find what they are looking for on your site. It also offers conversion rates 1.8x higher than browsing alone! However, most e-commerce businesses treat search as an infrastructure cost like web hosting. Friends, retailers, countrymen… lend me your ears… if there's one myth to dispel, it's that search is "just another website feature" or "sunk cost." The search box may seem innocuous, but it can be a sales and conversion powerhouse!