Lytics Unveils Personalization Product with the Industry's Most Sophisticated Machine-Learning Technology

Portland, Ore.: Addressing customer requests for a single tool for one-to-one marketing, Lytics launches Lytics Personalization, a web-based product that allows a non-technical marketer to quickly and easily tailor a website to individual visitors based on their preferences and interests. Lytics Personalization is powered by the Lytics Customer Data Platform, which is the industry's most sophisticated means for applying machine learning and data science to the act of building consumer profiles. With Lytics Personalization, a non-technical marketer can craft – in minutes – a message that greets website visitors in individualized ways. For example, a new visitor may receive a message offering a newsletter sign-up, while a returning visitor with affinity for the brand across channels may see suggested content (e.g., a blog post, white paper, or announcement) based on their preferences. And sometimes personalization is about suppressing marketing rather than increasing it: Imagine a visitor with an open customer-support ticket who is "about to churn" receiving an offer for assistance rather than a promotion.