Titan experimenting with Artificial Intelligence led product design

Artificial Intelligence (AI) or often called as machine learning, is finding its feet in every field. Be it stock trading, marketing, healthcare or fraud detection, the AI is certainly giving humans a run for their money. The newest addition of AI is coming in the product design front. That is the newest area in the consumer facing businesses where trends, fashion, preferences and taste changes every now and then. And the companies, already burdened with R&D overheads, are just not able to cope up with the fast change.