This Is HTC's Latest Attempt To Take On Apple and Samsung

HTC is launching a new smartphone with a virtual assistant that it says can make suggestions without being prompted, the company announced on Jan. 12. The phone costs $749, about the same as most premium smartphones, and will begin shipping in mid-March. The phone, called the U Ultra phone, will include a new virtual aide called the HTC Sense Companion. That new feature comes after both Apple and Google have made significant improvements to their own respective digital helpers over the past year. HTC is touting its AI aide as a proactive assistant that can show relevant reminders and alerts throughout the day, similar to what Google Now has been doing for years.