Artificial Intelligence Is Seeping into Home Buying Market

Artificial intelligence (AI) is quietly infiltrating the real estate industry -- without looking like a futuristic takeover but rather a boon for buyers and sellers. Mortgage lenders, realtors, title companies, property appraisers and consumers use AI for a wide variety of purposes, including application automation, expediting processes, chatbots on real estate sites and automated valuations models, or AVMs, to name a few. "AI can benefit real estate industry participants in many ways. An example is the use of machine learning to link potential buyers with more relevant properties, creating an enhanced real estate transaction (more timely and focused)," says John D'Angelo, managing director at Deloitte Consulting LLP. "This can also make it easier for buyers and sellers to receive more personalized offerings based on their preferences. In addition, AI can reduce the transaction costs for buyers and sellers by shortening the transaction cycle."