Tealium Launches Tealium Predict, Built-In Machine Learning Technology for the Customer Data Platform

LONDON--(BUSINESS WIRE)--Tealium, the trusted leader in real-time customer data orchestration, today launches Tealium Predict, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). Coupled with Tealium AudienceStream, Tealium Predict activates trustworthy machine learning insights across the entire tech stack through the creation of more intelligent audiences. With Tealium Predict, organisations can automatically draw conclusions about what customers are likely to do in the future and design tailored programs that directly address their needs. Score individual customers with predictive potential: Tealium Predict's models score visitors with the likelihood to return or complete any behavior. Organisations can then leverage these scores to generate audiences for further proactive action, like re-engagement campaigns.