Augmented Reality: Leading AR companies named

Augmented Reality is still developing as a technology, but is beginning to move into the mainstream. The big tech companies are scrambling to build sustainable AR ecosystems to gain early foothold in the potentially lucrative market, while specialist firms are focusing on areas like content development. In 2018, Alibaba, the Chinese ecommerce giant launched Taobao Buy, an app that aims to make online shopping more interactive. The app, accessible via Microsoft's HoloLens headsets, allows users to browse and interact for a select range of products from Alibaba's online store. Alibaba acquired Infinity AR and has also invested in Augmented Reality companies like WayRay and Magic Leap.