How can you reimagine creativity?

Watson is a cognitive computing technology that can think and learn like a human. With Watson, you can analyze and interpret all of your data, including unstructured documents (like emails, social media posts, images, videos and documents). Watson isn't programmed like other computers. It can form hypotheses, and tell you how confident it is in its recommendations so people can make better decisions that lead to better outcomes. It can ingest huge amounts of information, and it learns each time you interact with it, building expertise over time, just like humans.