PCF Insurance Services Announces Appointment of Senior Leader for Marketing Science

Jakaitis has proven success creating and scaling advanced analytics functions in insurance. Most recently, as Director of Business Intelligence for Carrot Fertility, she founded and scaled the company's data function, including overseeing full-lifecycle product management for data products, such as ROI models, engagement and utilization projections, and financial forecasting tools. Prior to that, she served as the Head of Marketing Science at Acrisure Technology Group and was a founding member of Altway Insurance, where she led a cross-functional team in go-to-market and marketing strategy for products in the insurance technology space. She also contributed industry and community thought leadership in the areas of marketing optimization, authenticity in marketing, applied AI, and algorithmic marketing. "Leah's skillsets in these areas are vital to the rapid growth of PCF as we continue to advance our use of and leverage our data and technology to inform strategy to benefit our partners and clients," said Rob Smith, President, Agency Operations.