AI might concoct your next perfume

Perfumers look out: IBM Research partnered up with one of the top producers of flavors and fragrances, Symrise, to create an perfume-concocting AI. Named Philyra, after the Greed goddess of fragrance, it uses machine learning to sift through thousands of ingredients, formulas and industry trends to derive what IBM considers to be unique combinations. IBM is leveraging the AI to help perfumers design the next great scent rather than a machine that will replace experts of the human nose. Philyra looks at thousands of formulas and raw materials to identify patterns and new combinations to find a potential gap in the market and fill it with a new scent. It finds alternative raw materials, deduces the dosage based on human usage patterns and how humans tend to respond before comparing it to existing fragrances.