My Metric is Better Than Yours – Optimizing Business Decisions with AI

Which metrics and KPIs should be chosen? Already the choice which KPIs to monitor has a major impact on the project – the parts that are not reflected in these numbers might as well not exist. Are the KPIs and metrics chosen really the ones benefitting the company most? Or are they just the default set of numbers that have always been monitored? Can the choice of KPIs be changed?