Automated marketing technology opportunities: Enhancing human opportunity - MarTech Today

Across industries and in nearly every vertical, AI is driving digital transformation. In sales, for example, 70% of US-based professionals are now using some form of AI at work. In marketing, platforms like Acoustic, Salesforce Commerce Cloud, and Pega's Unified DMP are bringing brands closer than ever before to their customers. Project scheduling optimizers for engineering, telecommunications AI that recognize early signs of churn, and personalized gaming experiences based on in-game data are just a few of the ways AI is disrupting major industries today. AI is no longer the exclusive domain of massive enterprise with equally outsized R&D budgets, either.