The Alexa rollout is getting more insistent

When you purchase through links in our articles, we may earn a small commission. More and more Alexa users say they're being moved to the new AI-enhanced Alexa automatically, and not everyone is happy about it. Have you been holding off on upgrading to the newer, AI-enhanced version of Alexa? If so, heads up: Amazon has been notifying at least some Alexa users that the Alexa+ update is coming their way, like it or not. "We have exciting news," the emails from Amazon say .