How retailers can use AI to drive sustainability and profits simultaneously

To date, most retailers who adopted artificial intelligence (AI) have done so purely to boost profits. However, now we are seeing a whole new driver for uptake, as there's a growing realisation that it can be used to help retailers become more sustainable as well. The good news is that these two drivers are not as separate as they might first appear: AI can make decisions that achieve sustainability and profits at the same time. Initiatives designed to drive profit and sustainability have always been linked. In fact, PwC research revealed that using AI to make decisions about environment-related areas, such as agriculture, water, energy and transport could add more than $5 trillion to the global economy over the next decade.