Bayesian Optimal Pricing, Part 1

Pricing is a common problem faced by businesses, and one that can be addressed effectively by Bayesian statistical methods. We'll step through a simple example and build the background necessary to extend get involved with this approach. Let's start with some hypothetical data. A small company has tried a few different price points (say, one week each) and recorded the demand at each price. We'll abstract away some economic issues in order to focus on the statistical approach.