Siri Vs. Alexa: Marriott Testing Apple, Amazon Voice Assistants In Hotel

Apple's Siri and Amazon's Alexa are currently in a showdown over which will be the AI assistant of choice for travelers, according to a Bloomberg report. Marriott International Inc. is testing the voice assistants at its Aloft hotel in Boston's Seaport district and will choose which it will launch more broadly across its locations. The hotel group is testing the digital assistants to see which is better for guest services, such as turning on lights, closing drapes, controlling room temperature and changing TV channels through voice commands. Marriott's Toni Stoeckl told Bloomberg the company is "looking for the ideal solution to make this a global platform." He added that Aloft hotels act as a "tech incubator" for new concepts and a positive trial may determine whether digital assistants, and which one, will be integrated at other Marriott chains.