3 User Experience Principles To Save Bots From An Early Grave - ARC

A number of companies are proving that, by incorporating some key user experience principles, creators can ensure that people will continue to use bots in 2017. For instance, The Horoscope Bot description (right) explains exactly what the bot has to offer. Copa Airlines' Ana bot is a virtual assistant that, "lets you ask questions using everyday language." Once a person sets up an Amazon Echo (via an app), they are presented with interesting and useful "skills" (Alexa's voice-activated versions of apps).