Why Marketing AI is the Future of Content Marketing

In 2015 my marketing agency, PR 20/20, was struggling to create enough content at scale while maintaining quality, a challenge faced by many marketing organizations. At the same time, advancements in marketing AI (artificial intelligence) convinced me that machine-assisted content could be a possibility in the near future. The big question I couldn't get out of my mind was: Could my company automate and scale our content marketing activities using marketing AI to create greater value for our clients and efficiency for our business? I heard the managing editor of the Associated Press and the CEO of Automated Insights talk about how the AP had automated the creation of its earnings reports using AI, and I knew we had to explore the technology further. As we did, we learned not only how to better automate and scale content creation, but that marketing AI was about to transform content marketing forever.