Google's complex path to the future of search

Google plans to launch a new chatbot search later this year. Google's biggest challenge with a chatbot search is shifting responsibility: Right now, Google provides links to answers provided by website publishers. With a chatbot search, it would provide direct and authoritative answers to questions. Google is already partially responsible for the answers to search queries today: by prioritizing search results, Google influences information retrieval. With zero-click search, Google self-consciously cites more or less appropriate snippets of web pages for search queries. But it will be with chatbot search, planned for 2023 according to the New York Times, that Google will have to take responsibility for the written word.