How machine learning can make customer analytics easy - CognitionX

Machine learning and data science are shaking up the scientific and commercial worlds. But can they say anything new about customer analytics? Actually the potential is huge, and most companies are only just beginning to grasp at it. In my role I have been fortunate to see how a wide range of companies are working to incorporate analytics into their decision making. The truth is that many still struggle with the basics: getting data out of silos, getting the right people in with the right skills, knowing what technology to adopt and getting to an evidence led culture.