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In his recent book, The Inevitable, former Wired editor Kevin Kelly lists Marketing among the fields that will soon become cognified, his term for being infused with and transformed by Artificial Intelligence. "The amount of attention an individual reader or watcher spends on an advertisement can be multiplied by their social influence … in order to optimize their attention and influence per dollar. Done at the scale of millions, this is a job for AI." Although The Inevitable's aim is to describe technologies that will shape our future, it's clear that the first tendrils of that future reach back to today and that advertising is going to get cognified sooner than most suspect. In some ways, of course, it already has been.