How Artificial Intelligence Is Trying To Make Us More Beautiful

People have been using beauty products to enhance their eyes, brighten their skin or smooth their hair since ancient Egyptian times. But over the years, the beauty market has grown into a $445 million industry, with companies competing to sell us different versions of the same thing. Brands like Glossier and Milk have garnered impressive cult followings, thanks to their social media-friendly packaging and refreshing approach to beauty. But, by and large, most brands seem to be all about finding the next trendy ingredient, featuring it in their products and convincing us that their formula is better than the others on the market. The fact is, certain products don't work for certain people.