60% of Enterprise Marketers Set To Use Artificial Intelligence (AI) in Content Marketing Strategy This Year

A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals marketers have become more receptive to the adoption of artificial intelligence technologies, such as machine learning, and their capabilities to deliver better customer experience and marketing performance. In its second annual "Future of Marketing" survey, BrightEdge surveyed over 500 digital marketers at Fortune 500 brands split evenly across both B2B and B2C companies over a one-month period in February 2018. The "Future of Marketing" survey offers a bevy of insights on the current state of how brands are using AI to deliver a more personalized customer experience through smart content. In the 2017 "Future of Marketing" survey, marketers believed in a future ruled by the likes of Artificial Intelligence (AI) and voice search. Yet, most in-house marketers and agency practitioners had done little to introduce these powerful components into their digital marketing strategy to deliver compelling customer experiences that perform.