Hey Google, tighten my sneakers! Nike adds virtual assistant to its Adapt BB basketball shoes

As if tightening your shoes wasn't easyenough, Nike will now let you adjust your kicks using your voice. The firm's Adapt BB basketball sneakers are designed with a power-lacing system that are activated by pushing a button on the shoe, but now Google's virtual assistant can do it for you. Google has added'Hey, Google' abilities to the Nike Adapt app, allowing wearers to voice their need just by speaking into their smartphone. The capability is part of a larger launch for Google, which adds the virtual assistant to 30 third-party apps including Twitter, Spotify and MyFitnessPal. Nike's Adapt BB basketball sneakers are designed with a power-lacing system that are activated by pushing a button on the shoe, but now Google's virtual assistant can do it for you Nike's $400 sneaker is designed with a power-lacing system that users control by pushing buttons on the side of the shoe or in the companion app – Nike Apt app.