The retail renaissance: Leading brands use data and AI to win ZDNet

Video: VR, AR or mixed: Which reality is best to sell your story? Drowning in data is not the same as big data. Here's the true definition of big data and a powerful example of how it's being used to power digital transformation. Deloitte research on the consumer experience found that we are not in the midst of a retail apocalypse, but a retail renaissance. The report, which was based on a survey of more than 500 traditional retail, pure play, consumer goods, and branded manufacturing leaders around the globe, showed that brand leaders are rethinking the consumer experience by investing in new emerging technologies like AI, mixed reality AR/VR, and engagement platforms to grow revenues and new customers.