Consumer-goods giant Unilever has been hiring employees using brain games and artificial intelligence -- and it's a huge success

Unilever wants to be a global leader when it comes to using artificial intelligence for hiring. For the past year, the Dutch-British consumer-goods giant Unilever has been using artificial intelligence to hire entry-level employees, and the company says it has dramatically increased diversity and cost-efficiency. "We were going to campus the same way I was recruited over 20 years ago," Mike Clementi, VP of human resources for North America, told Business Insider. "Inherently, something didn't feel right." Unilever is one of the world's leading consumer-goods conglomerates, with billion-dollar brands like Axe, Dove, and Lipton, and it has 170,000 employees worldwide. Clementi said the company needed to find a way to rejuvenate itself, and transforming new talent recruitment was one way to do so.