Three Reasons Retailers Should Fear Amazon Go

Amazon's YouTube video introducing its Amazon Go convenience store shows that the company has broken conventional supermarket wisdom and that its foray into food is one traditional retailers should fear -- for three reasons. The first reason is that Amazon knows how to communicate. "Just walk out" says it all! It's simple, straightforward and easy to understand for shoppers, and clearly underscores the benefits: no lines; no crabby cashiers; no swiping your credit card; no bagging. The grocery industry has a tendency to name and describe complex technologies in a way that confuses – Amazon's language breaks through all that.