No Two Digital Transformations Are Alike -- But There Are Common Patterns Emerging

Like snowflakes and people, no two digital enterprises are exactly alike. Digital transformation, as with countless technology initiatives over the decades, will look different from company to company. However, there are basic patterns that characterize successful digital initiatives. A survey out of BCG shows that 70% of digital transformations fall short of their objectives, often with profound consequences. With so much at stake to build digital capabilities, why do so many companies -- no matter how technically savvy, fail?