Will Search Engines Fall To AI? - State of Digital

Lately there's been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I've even written myself about what the rise of digital assistants mean to search. There are some who claim that these new technologies will render search obsolete, passed over for the convenience and joy of an always-available digital world. I think they are wrong. Instead of looking at a search engine as an advertising platform, we need to remember what it actually does for people.