Online prostitution industry uses sites like Craigslist and mobile apps to run their trade

The sale of sex has shifted online, as pimps are now using underground websites, social media and mobile apps to conduct business. A study found that pimps are adopting new technologies and employing online marketing strategies that are generating an annual income of about 75,000 to 100,000. Following interviews with 71 pimps, researchers discovered that these procurers hide their illegal services under massages or dates on websites in order to communicate with clients. The sale of sex has shifted online, as pimps are now using underground websites, social media and mobile apps to conduct business. Michigan State University and Loyola University Chicago in interviewed 71 pimps to determine how their marketing decisions are influenced by police enforcement of online prostitution.