Impact Analytics extends partnership with PHP Corp

Impact Analytics has announced an extension of its partnership with PVH Corp., one of the world's largest and most admired fashion firms, to empower PVH's omnichannel business across North America, with the help of AI driven solutions for assortment planning and price optimization. The COVID-19 pandemic, the rise of e-commerce, and supply chain crisis, have made it imperative for retailers to work with intelligent, automated, and edge-aware solutions. IA's AssortSmart and PriceSmart solutions are fueled by Ada, Impact Analytics' cutting-edge AI & ML guided forecasting engine with robust predictive algorithms. With these solutions, PVH can intelligently improve forecast accuracies, and bring speed and agility to detecting and responding to changing customer preferences. "We are excited to partner with Impact Analytics in leveraging AssortSmart and PriceSmart," said Joe Todaro, EVP Retail Operations for Tommy Hilfiger North America at PVH .