How Machine Learning Is Changing SEO & How to Adapt

#artificialintelligence 

People who consume online media are constantly changing. These days, they look for instantaneous insights and results; making the role of machine learning even more important in SEO. Marketers only need to look at recent developments with Google's RankBrain to get a sense of how important it is to search marketing. Current machine-based technology can boost business productivity by up to 40%, according to Accenture. If you still aren't sure how machine learning is changing SEO, it's time to pay attention.