Ocado to launch a dedicated app for Amazon Echo

Ocado has become the first British supermarket to launch an app on Amazon Alexa meaning customers can add items to their shopping basket using their smart assistant. The service, which launched yesterday, allows customers to order food to be delivered to their homes simply by issuing a voice command. Ocado is the only British supermarket in the UK to offer an app on Alexa, the personal assistant device owned by rival Amazon, as it moves away from traditional supermarket shopping. The service, which launched yesterday, allows customers to order food to be delivered to their homes simply by issuing a voice command. As well as ordering food from the device customers will be able to add a product to an existing order or basket, find out which products are in season and receive inspiration for the best ways to include them in recipes.