3 strategies for keeping your marketing job in the age of AI

Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content. So, what can human marketers do to make sure they are still useful? To get some ideas about what skills humans might retain as the waves of AI-powered change roll in, we asked a veteran of marketing's ups and downs, Bonnie Crater. She's CEO and president of San Mateo, California-based marketing analytics firm Full Circle Insights, and she's held marketing exec positions at Realization Technologies, VoiceObjects, Salesforce, Genesys, Stratify and Netscape. While there is software to clean and optimize data, she said, it is likely there will be a long-term need for marketers with data management skills.