Xbox chief says gaming industry needs an on-demand service

It has revolutionised the way we watch TV shows and movies. But could a Netflix-style service have the same impact on the world of video gaming? One expert believes so and has argued that it could be vital to the future diversity of the industry. Traditionally vast amounts of money was spent on headline grabbing franchise games, as well as some smaller standalone titles, which would then be recuperated through sales. The focus was on engaging single-player story lines, akin to movies, with classics like Assassin's Creed, Resident Evil and Tomb Raider.