Redtail Technology Adds Artificial Intelligence to Advisor CRM

Redtail Technology ("Redtail"), a leading provider of client relationship management (CRM) solutions for financial services firms, today announced the rollout of advanced artificial intelligence capabilities that will enable advisory firms of all sizes to access valuable data and trends about current and prospective clients directly within the CRM. Redtail's machine-learning features will make natural language processing accessible and affordable for the advisory community. Using the concept of "transfer learning," Redtail can utilize smaller amounts of data to begin the learning process. The system then analyzes emails, notes and text messages to predict and estimate client needs, create better outcomes, and discover important connections that enable all parties to make better financial decisions. "Given the volume of data typically required for a machine to start learning, this level of artificial intelligence has only been available at large institutions – until now," said Redtail CEO Brian McLaughlin.