Why Fund Managers Are Investing in Big Data - GuruFocus.com

The information age (the period starting in the year 2000) could not have gotten off to a better start. Digital platforms have become pivotal in gathering market information including consumer behavior and new shopping trends. Alphabet Inc. (NASDAQ:GOOG)(NASDAQ:GOOGL)'s Google has become smarter, Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) have disrupted social media and Amazon.com Inc. (NASDAQ:AMZN)'s shopping search engine has grown to top Google search. To capitalize on the data obtained from users of the internet including from the platforms mentioned above, businesses have employed the use of big data tools and artificial intelligence to convert the data into useful information.